production management
ANDREA CIVETTA
¡ALEGRE! is a story deeply inspired by the rich culture in Colombia. Driven by the typical dance and music of Cartagena with the magical realism elements that the country is known for ALEGRE tells the story of an old man forced to see the joyful side of life with the help of a tiny yellow butterfly.
THE CHARACTERS
"COKIN"
THE OLD MAN
The outfit change idea was introduced very late in pre-production.
Inspired by the typical dance costume worn by male Cumbia dancers, the change in outfit and color adds a visual aspect to the character when he is under the influence of the butterfly.
THE BUTTERFLY
The yellow butterfly is from Cien Años De Soledad by Gabriel Garcia Marquez, a Colombian Nobel prize-winning author known for his work in the genre of Magical Realism.
Since then yellow butterflies have been a symbol of love, hope, and peace in Colombia.
The design of the butterfly was inspired by both butterflies native to Colombia and the traditional bags known as "mochilas" made by the indigenous Wayu tribe.
